On March 12, the Browning Grytte newspaper team, along with their faculty advisor Mr. Katz, celebrated the publication of their second issue with a trip to Hearst Tower on 300 West 57th Street. There they met with Duncan Edwards, president and CEO of Hearst International, who took time to give the boys a history lesson in the development of Hearst Tower and answered some of their thought-provoking questions on the state of print in the digital age.

From there, the Grytte staff enjoyed a private tour of the building with Rand Hendrix, international marketing director, who showed the boys the gym facilities; introduced them to Simon Alexander, studio manager of Hearst Studio D, who explained how Hearst uses the photography database; the App Lab, where the boys learned how Hearst utilizes social media to better determine ways to advertise to their consumer base; and Good Housekeeping magazine’s Research Institute, where thousands of products are evaluated to determine whether they receive the “seal of approval” and can be shown in the pages of Good Housekeeping. The boys completed their tour by taking in the breathtaking views of Manhattan from the 45th floor.